About Us


Cindy Carfore, President and owner of Shapley’s since 1991, combined many years of her laboratory and sales/marketing experience to grow Shapley’s from a company with 4 tried and true products to the current line of exceptional grooming products. She looks forward to continuing to develop many more new and innovative products.






Vern Halverson oversees the day-to-day operation of Shapley’s and is responsible for implementing the long-term strategic plan. Vern assumed leadership responsibilities in January 2012 and is committed to continuing Shapley’s role as a leading provider of quality grooming products. Vern has an extensive background in business management and leadership having served as CEO of a Midwestern company for 10 years.







Sally Stith-Burdette is the Director of Marketing with Shapley’s. She has been actively involved with horses her whole life as an owner and rider and competes regularly. She has been involved in the business side of the horse industry in advertising, marketing, and advertising sales for nearly 15 years. She has worked for several different equine products companies in the advertising/agency business and for several equine magazines and TV.




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